Andreas Boecker
Personal Info
- Name
- Andreas Boecker
- Position
- Associate Professor
- Specialization
Food Traceability. Consumer Behaviour.
- Office
- Room 323
- Phone Number
- ext. 53332
- Profile
- After obtaining his MSc and PhD at Kiel University in Germany, Andreas Böcker worked as a lecturer in the Department of Agricultural Policy and Market Research at the University of Giessen in Germany. In September 2005, Andreas and his family moved to Canada where he joined the Department of Food, Agricultural and Resource Economics (then: Agricultural Economics and Business) in his new position as Assistant Professor.
- Research Interests
- a) food-related risk perception and consumer behavior
b) consumer acceptance of (new) food products and technologies
c) business and economic analysis of food traceability
d) customer segmentation: methodology and application
e) case based teaching: methodology and application - Teaching Interests
- Marketing Management and Marketing Research Financial Management
- Education
- 1993 Dipl. Ing. agr. (MSc in Agr. Economics), Kiel University, Germany
1996 Dr. sc. agr. (PhD in Agr. and Food Economics), Kiel University, Germany - Select Publications
Books and monographs [Career = 2]
Boecker, A. Herrmann, R., Gast, M., Seidemann, J. (2004): Qualität von Nahrungsmitteln - Grundkonzepte, Kriterien, Handlungsmöglichkeiten (Food Quality - Basic Considerations, Criteria, and Options for Action). Frankfurt: Lang.
Chapters in books [Career = 4]
Boecker, A. (2007): 4. Kapitel: Marktlehre und Marketing - vom Wert der Lebensmittel und landwirtschaftlichen Erzeugnisse (Chapter 4: Market Research and Marketing - Valuing Food and Agricultural Products). In: Besschaposchnikowa, L. (ed.): Agrarwirtschaft - Ein berufsbezogenes Deutschlehrbuch (Agribusiness - a vocational German text book). Pensa, Russia.
Hanf, C.-H., A. Boecker (2002): Is European Consumers' Refusal of GM Food a Serious Obstacle or a Transient Fashion? In Santanielli V., Evenson, R.E., Zilberman. D. (ed.): Market Development for Genetically Modified Foods. CABI Publishing: Oxon.
Papers published in refereed journals and series [Career = 10]
Hailu, G., Boecker, A., Henson, S., Cranfield, J. (2008): Consumer Valuation of Functional Foods and Nutraceuticals in Canada: A Conjoint Study Using Probiotics. Appetite, available online as of December 2008.
Boecker, A. (2008): A Differentiated Account of the Role of Trust in Consumers' Acceptance of Genetically Modified Foods in Germany. International Journal of Biotechnology, 10(2/3): 260-278.
Boecker, A., Hartl, J., Nocella, G. (2008): How Different are GM Food Accepters and Rejecters Really? A Means-end Chains Application to Yogurt in Germany. Food Quality and Preference, 19(4): 383-394.
Boecker, A. (2003): Geschlechterdifferenzen in der Risikowahrnehmung bei Lebensmitteln genauer betrachtet: Erfahrung macht den Unterschied (Impact of gender on food-related risk perception: experience makes the difference). Hauswirtschaft und Wissenschaft, 51: 65-75.
Boecker, A. (2002): Consumer response to a food safety incident: Exploring the role of supplier differentiation in an experimental study. European Review of Agricultural Economics, 29: 29-50.
Editorials published in refereed journals and series [Career = 2]Boecker, A. (2007): Landwirtschaft, Lebensmittelnachfrage und Gesundheit (Agriculture, Food Demand and Health). Agrarwirtschaft - German Journal of Agricultural Economics, 56(4): Editorial.
Herrmann, R. and A. Boecker, A. (2004): Food quality, incomplete consumer information and the roles of markets and states. Agrarwirtschaft - German Journal of Agricultural Economics, special issue 53(8): Editorial.
Papers accepted for publication
Papers submitted for publication
Boecker, A., Nocella, G., Nzuma, J. (submitted for publication in AgBioForum in April 2008): GM foods purchase intentions in Germany and Italy - The impact of family and friends versus institutional trust.
Boecker, A., Blandon, J., Henson, S., Cranfield, J., Hailu, G., Aluko, R. (submitted for publication in Risk Analysis in July 2008): The Role of Experience in Determining Consumer Concerns about High Blood Pressure.
Nocella, G., Boecker, A., Hubbard, L., Scarpa, R. (submitted for publication in Psychology and Marketing in December 2008): Eliciting consumer preferences for certified animal-friendly foods: can the theory of planned behavior improve choice experiment analysis?
